OUR PROCESS
Guiding you every step of the way
Hiring us as your guides allows you be in trusted hands that have been building product and brands for over 20 years. We give you the insights and best resources available to avoid the numerous mistakes and pitfalls most brands do when they don't have the available knowledge or bandwidth to accomplish their mission.
THE PRODUCT PATH
The thought and planning behind a line is incredibly important to its success. Having a solid vision, management structure, and execution procedure is integral to an efficient process.
01. LINE PLANNING
For us, the aesthetics of a garment come from its function and performance first. We strive to fully understand both the root activity and user performance to build gear in the most effective way possible.
02. DESIGN
03. SOURCING
We are on a never-ending hunt for the world's best performance fabrics and trims. Our goal is always to give product users the highest level of performance, while also paying attention to trends and popular styles.
04. PRODUCT DEVELOPMENT
Our development resources are some of the best in the industry and allow us to work quickly and efficiently through the design process. We manage everything down to the smallest detail to ensure quality, cost, lead times, and measurements are accurate.
05. PROTOTYPE
FITTING / TESTING
Once the samples are in, our team inspects every inch of the product to ensure production accuracy. We measure the samples against our specs and test them in their intended environment.
06. PRODUCTION
MANAGEMENT
Once production begins, we have team members onsite who inspect the first batch of completed products. This ensures that our client, the factory, and our team are all on the same page with what's being produced, and safeguards against any surprises down the road.
THE MEDIA JOURNEY
01. STRATEGY
We craft custom marketing roadmaps that align with your brand identity and goals as a company. Through this process, we guide you through the strategy journey which can involve everything from market research, to website audits + design, to building a strong social media presence.
02. CREATION
As creators, we tell the story of your brand journey by using a variety of mediums. You can expect stunning visuals, engaging videos and strategic copywriting, as we help bring your unique brand journey to life. Collaboration is key, as we recognize each of these mediums holds a different place in your overall strategy.
03. DISTRIBUTION
This step of the media journey integrates the previous strategy and content work, by sharing the adventure across digital channels most suited for your brand. We offer our guidance to make sure you foster a lasting connection with your audience, through targeted campaigns, social media management, website redesigns, and much more.
