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A NOMATIC CASE STUDY

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CATEGORY

Travel & Lifestyle

SCOPE

Apparel Development

PRODUCT

Technical Apparel

Studio

WERX – Fort Collins

Taking travel beyond the bag—engineered for movement, built for everywhere.

Known for redefining travel gear through thoughtful design and everyday functionality, NOMATIC set its sights on a new frontier: technical apparel. With a loyal community of travelers and a reputation for innovation, the brand partnered with WERX to translate its signature approach into performance-driven clothing. Together, we set out to build a collection that delivers the same precision, versatility, and attention to detail that made NOMATIC a trusted name in travel.

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Chapter One – First Meeting

The GOAL

NOMATIC’s ambition was to extend its design philosophy beyond bags and into apparel built for life on the move. The challenge was to develop versatile, high-performance clothing that could adapt to changing climates, deliver exceptional comfort, and meet the expectations of modern travelers. From selecting technical fabrics to refining fit and establishing reliable manufacturing partnerships, every decision needed to balance innovation, functionality, and the unmistakable NOMATIC aesthetic.

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Chapter Two – The Build

The PROCESS

WERX worked closely with NOMATIC to transform early concepts into a refined technical apparel collection. Starting with inspiration pieces and a clear product vision, we explored advanced materials—including stretch wovens, double-knit jerseys, and technical insulation—while developing silhouettes that prioritized mobility, comfort, and versatility. Through iterative sketching, prototyping, and fit refinement, each style was engineered to meet NOMATIC’s standards. Working across manufacturing partners in two countries, we coordinated sampling, construction, fabric treatments, and production timelines to bring the collection to market with precision and consistency.

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Chapter Three – Turning Point

The RESULTS

NOMATIC’s move into technical apparel made a strong market debut, launching through a highly successful Kickstarter campaign that surpassed its funding goals. The collection earned enthusiastic customer feedback and quickly experienced sell-outs, validating the demand for performance-focused travel clothing. Insights from the initial launch informed further fit refinements and subsequent production runs, establishing a strong foundation for continued growth. What began as a new product category evolved into a natural extension of NOMATIC’s commitment to purposeful design.

Continuing the journey.

Today, NOMATIC continues to expand its apparel offering, building on the manufacturing relationships, development processes, and product foundations established with WERX. With refined fits, streamlined production, and a clearer path to scale, the brand is positioned to explore new opportunities in technical travel apparel. The collaboration continues to support NOMATIC’s evolution, bringing the same thoughtful design and dependable performance from the products travelers carry to the clothing they wear.

We’ve partnered with the Werx team for years as we expanded into custom travel apparel. From initial concepts to sourcing materials and refining fit through multiple sampling rounds, Mike and Sasha guided us every step of the way. They connected us with the right factories, oversaw production and delivery, and ensured every detail met the highest standards. As Nomatic continues to grow its apparel line, Werx remains a trusted partner, offering invaluable expertise and support.

Dan Rowe - Nomatic