Nomatic, known for its premium travel bags, approached WERX to bring its signature design into a new arena: technical, high-performance apparel. What began as an industry connection fast-tracked into partnership when Nomatic’s CEO reached out to explore how their aesthetic could translate into this fresh category.
Together, we aimed to source high-performance fabrics tailored for travelers in diverse climates, develop fits and styles their audience actually wanted, and partner with manufacturers who could support fast growth with aligned production timelines.
The journey began in our studio, where Nomatic brought inspiration pieces and a clear vision, giving us a runway to elevate fabric, fit, and function to true Nomatic caliber. In parallel, we refined fabric developments (stretch wovens, double-knit jerseys, technical woven insulations) while sketching styles, launching into prototypes that brought form and performance to life. We navigated factories in two countries, aligning sampling, construction, and washes — solving surprises along the way to stay on track and launch-ready.
The collection launched via a highly successful Kickstarter, exceeding funding goals and drawing glowing reviews, followed by rapid sell-outs. Customer feedback then sharpened further fit refinements for the reorder cycle, proving the design process translated directly into market response.
