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A WERX CASE STUDY

Frame

X

CATEGORY

Outdoor Lifestyle

SCOPE

Full Package

PRODUCT

Full Apparel Collection

Studio

WERX - Fort Collins

Defining outdoor versatility with form, function, and intentional simplicity.

WERX and LIVSN first connected at the 2016 Outdoor Retailer show, bonding over a shared belief that clothing should be purposeful, enduring, and free of excess. Founded on the Swedish concept of livsnjutare—“one who lives life deeply”—LIVSN set out to create apparel so well-crafted you’d never need anything else. To bring that philosophy to life, they tapped WERX to help design a category-defining outdoor pant.

01

Chapter One - First Meeting

The
GOAL

The mission was simple but ambitious: To build the best outdoor pant in the market, while minimizing environmental impact. 

LIVSN wanted a pant that moved seamlessly between trail, town, and travel—combining versatility, sustainability, and comfort in a single design.

From there, the goal was to grow and build durable, thoughtfully designed apparel for people who value experiences over things.

02

Chapter two - the build

The
PROCESS

Designing around the fabric.

We built the Flex Canvas Pant the way a real product team builds. Start with designing around the fabric, refine the fit obsessively, and only commit to a factory once the technical brief was airtight.

LIVSN partnered with WERX to rethink the outdoor pant from the ground up. We started with research to define performance needs, then developed a proprietary durable & sustainably woven fabric with an elevated hand-feel. Through multiple rounds of prototyping, we refined fit & mobility, ultimately shaping the Flex Canvas Pant into a product that balanced rugged durability with intentional simplicity. Along the way, we managed sourcing and scaling with trusted manufacturing partners to prepare for launch.
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RUNNING THE FULL PRODUCT SIDE

One Team, end to end.

From day one, we ran the entire product side of LIVSN’s business, design, development fabric, and trim sourcing, factory sourcing, all supplier communication, and oversight of production and shipping.

That coverage let him build his organization around what he didn’t need to hire: marketing, sales, operations. A small team, punching well above it weight in a category usually owned by brands with large internal product departments.

03

Chapter three - TUrning Point

The
RESULTS

ON THE ROAD TOGETHER

Year six. Andrew's first trip to the factories.

For the first six years, we made the trips alone. Sample reviews, factory negotiations, supply-chain coordination. It was our work and Andrew trusted us.
In year six, he came with us. He met the factory owners face-to-face, sat in on negotiations, and saw the production process first hand. The trip changed how he thought about his supply chain and gave him the confidence and context to operate as more sophisticated brand owner.
In year seven, we made the same trip with LIVSN’s newly hired internal product lead. A deliberate handoff so she could begin carrying the relationships, process, and institutional knowledge forward.

The Flex Canvas Pant became more than just a garment—it embodied LIVSN’s design ethos and carved out a unique space in the outdoor market. The product launched through multiple Kickstarter campaigns that exceeded funding goals and validated strong product-market fit. Recognition followed, with GearJunkie naming them “Favorite Pants of 2020” and features in Outside Magazine amongst other publications & awards.

04

Chapter four - The Outcome

The
Outcome.

WHAT ANDREW BUILT

A multi-million dollar outdoor brand.

Across eight years, LIVSN grew from a single kickstarter sample to a multi-product outdoor brand with category reputation in the outdoor industry. Creating a brand that customers identify with, not just buy from.

The product line spans men’s and women’s bottoms, technical tops, and high-end outwear. The brand sits credibly alongside legacy outdoor names. And Andrew built it with a team focused on what only he could do, the brand itself, while we ran the product side.

Today, LIVSN has expanded beyond pants into a full apparel system, including overalls, trail shorts, and women’s styles. With products now carried in more than 125 retail locations and steady year-over-year growth, the brand has established itself as a durable, thoughtful alternative to fast outdoor fashion—staying true to its original vision of intentional simplicity.
YEARS
TOGETHER
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PRODUCT
CATEGORIES
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INTERNAL
PRODUCT LEAD
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What advantages did WERX bring to LIVSN as young brand with big aspirations to compete with the large global brands to make best in class products?

Would you recommend WERX to other growing brands?  Is it worth it?

Livsn founder - Thoughts
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