He believed there was room in the outdoor market for a better outdoor pant. One built around sustainability and transparency, with materials and construction the existing brands hadn’t been willing to invest in.
He had a vision, conviction and persistence. What he didn’t have was a product team, factory relationships, technical development experience, or clear path from idea to retail-ready product. He came to us because he needed all of it.
We spent the rest of that day walking the show together. Andrew pointed out the brands he respected and the ones he didn’t, and articulated exactly what he believed was missing. By the end of the show we had the foundation of working agreement and the start of a relationship that would last the next eight years.
We built the Flex Canvas Pant the way a real product team builds. Start with designing around the fabric, refine the fit obsessively, and only commit to a factory once the technical brief was airtight.
Andrews’s brand thesis demanded materials and construction the existing outdoor brands hadn’t been willing to invest in: sustainable fabric, transparent supply chain, and performance details that hold up to real use.
We took him through five prototype rounds, refined it, construction details, and trim until every detail represented the brand he wanted to build.
That coverage let him build his organization around what he didn’t need to hire: marketing, sales, operations. A small team, punching well above it weight in a category usually owned by brands with large internal product departments.
For the first six years, we made the trips alone. Sample reviews, factory negotiations, supply-chain coordination. It was our work and Andrew trusted us.
In year seven, we made the same trip with LIVSN’s newly hired internal product lead. A deliberate handoff so she could begin carrying the relationships, process, and institutional knowledge forward.
Across eight years, LIVSN grew from a single kickstarter sample to a multi-product outdoor brand with category reputation in the outdoor industry. Creating a brand that customers identify with, not just buy from.
The product line spans men’s and women’s bottoms, technical tops, and high-end outwear. The brand sits credibly alongside legacy outdoor names. And Andrew built it with a team focused on what only he could do, the brand itself, while we ran the product side.
