We were grateful to see our friends over at Outside Magazine graced one of the products that we designed and developed for Eddie Bauer’s First Ascent collection, into their Hall of Fame for 2010. Thanks guys, makes the extra effort worth it in the end for a superior product.
We received a nice Polartec Apex Award for a piece that we did for the First Ascent line. Great product, fabric, and performance. Thanks for the recognition guys!
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.
10 design principles of Dieter Rams, former 40yr head of design for Braun.
This is one of the many pieces WERX designed and developed for First Acent
Just got the message that WERX Design won the 2009 APEX Award for the Eddie Bauer First Ascent Point Success Jacket. (more…)
(Since there’s only so much I can fit in the bags, I bring home lots of trending shots, from all the local brands, and people that have it going on.)
So I always love going to Tokyo, as the city is one of the most trend driving forces on the planet. People there drive their lifestyle into the wall so hard, that you have no doubt their love for their particular love of life. Talk about driving that (more…)
Spent this week in Hong Kong working on some new projects for some great new brands. Very hot, humid, but a great change to the dry summer climate here. Hong Kong is in great place to do business, explore some of the trend shopping (more…)
February is a busy month so far, as we headed to Outdoor Retailer first in Salt Lake City, then off to SIA in Las Vegas. The OR show this year seemed smaller then we’ve ever seen it, with less brands showing due to the economic climate. The (more…)
